One thing I noticed with high tech world we live in – few people actually plan their customer or prospect contacts. Winging it is ruling the day due to the instant or urgency tendencies of text messages and emails.
GEEZ! Winging it is a bad thing. It does not work with b2b sales presentations and it definitively does not work with phone calls, texts and emails. Okay, you Xer’s are laughing too hard about the email comment. Old Boomers enjoy calling the most, emailing next and texting is new to us.
Okay, some of you are possibly wondering why should you be planning your contacts. Look if you are planning your face to face calls, it is not very different. With the exception of being even more strategic with your phone calls, emails and texts.