Okay, finally my world is getting back to normal after the lost of my computer. There appears to be bad people in many places. However, this is not the subject of the day.
In recent discussions with various buyer types I have learned they have “red flagged” certain words or phrases and immediately assume the b2b sales person is only trying to “sell” them a product or service. They go further and state these terms in their opinion is fluff or smoke for the b2b sales person’s mirrors.
So, I began to ask about the words they believe are negative relative to building a trust based relationship. Some of the terms are obvious and a couple truly surprised me, yet, I feel these buyer types were truthful and if it is their perception – then it is real for them.
Here are the eight words you may want to stop using when talking with your customers today…