Interesting comment was made by a b2b sales person last week. “This Customer just has to move faster for me or I’m done!”
Such a strong statement from a b2b sales person. (And, he actually meant it.) This reminds me of the person who said they hate rejection, yet, choose the sales profession to make a living. Confusing is the only thing I can think of about this.
The fact is in b2b sales, a long sales cycle is the name of the game – particularly with new prospects or companies who have never made a similar type of purchase in the past. Patience on the part of the b2b sales person is a true given – it is a necessary trait for long term success.