I have noted a common question coming my way from several new b2b sales people – all asking about what questions should they use with their potential customers?
Now the truth is you will need to prepare for each and every visit you make with a potential customer. Prepare your list of questions using information you find on the Internet, talking to other people in the organization, reviewing current industry trends, visit with other b2b sales people who sell into the industry and think about your experiences with other companies with similar focus.
Use all the information you can to narrow down the list of questions to be used. In fact, another tip is to create boxes of questions based upon different possibilities or themes relative to what you are selling.
Okay, here is the list of “safe” questions you can apply in most any situation – customer type, industry and product or services you sell…