Continuing my Lead Generation theme and creating sales growth, I thought it would be a good idea to discuss buying a list. Most people think buying leads is easy and straight forward. While it is simple, easy does not fit the description due to certain factors.
First, all lists are not created equal. There is a lot of junk in the marketplace and the lower the cost, the more you should question the source. A targeted customer list is your most valuable sales growth tool.
Second, data is not the same across available databases. Some databases really work at keeping their databases current and clean of junk. Unfortunately, these are the minority – so Buyer Beware!
Third, specifics are better for productivity reason than general information. And, the more targeted you get the more the price goes up. However, here is the big reason to buy a specific list – it saves you time and therefore the cost is a trade off.
Now there are factors or elements to consider when buying a prospect list and here is a list of factors to consider…