Tips for Selling to Gen Y’s

One of the things I have noticed when reviewing the data about who is visiting this site, was the large percentage of Boomers. Since I’m a Boomer, I guess you like my information on B2B Sales.

However, this weekend while attending a large convention I over heard several speakers talking about Generation Y and the unique issues they present for Boomers.

Now, they were also talking about the X Generation and the main thing I learned about them is they are skeptical about everything. Again, interesting information and I have seen this occur when working with this age group. They are skeptical – particularly of anything said by Boomers.

Therefore, have your proof and testimonials ready for the Gen X decision makers and you will make more progress.

Now, back to the Gen Y buyers and decision makers. I realize these are the younger group, yet, amazingly they are fast movers and are climbing the corporate ladders quickly.

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Tips for Selling in Hard Times

During these economically difficult times, sales people and managers are asking the same question – “How do we create more results in today’s environment?”

While there are no silver bullets or 6th cavalry to charge in to our rescue this time, there are some things sales people can focus upon to improve their opportunities during this period. Following these four key tips will also position you favorably when things automatically improve.

Here are the four key tips for selling during hard times…

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