B2B Sales Presentation Tips

“Can you or should you use your b2b prospect or customer’s logo in your sales presentation?”

Several times this question has come up from sales people so I thought I should share my response to help as many b2b sales people as possible.

The answer is “Yes,” you should use their logo when you are talking about a proposal to the company. However, their are a couple of additional tips to offer you as well as a couple of things to check.

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