Buying Process – Six Steps by the Prospect or Customer

My sales tip on keeping your sales process aligned with the customer or prospect’s buying process raised several questions from the group. The most common question was…

“What is the Buying Process?”

Therefore, today is all about the Buying Process.

There are essentially six steps to the buying process, in fact you could call it a Buying Cycle since it begins and ends at a similar destination. The only difference between the start and finish is your role as the seller. Usually your competition begins the process as the seller and assuming you work the process-staying in alignment with your sales process-you will be the seller in the end.

Here are the six steps…

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