Okay, some sales people questioned my business fit example in an earlier b2b sales tip. And, good for you. The ones who questioned it most be in the b2b sales superstar group and knew there were some missing pieces to my earlier explanation.
Well there are a number of key issues to resolve when working toward a true business fit and surprise – it has little to do with your product or service.
I know the traditional trained sales people are thinking I have lost it when I say it has very little to do with your product. Well, somebody needs to tell you this before you start losing business due to positioning mistakes.