One Important Key for Credibility in B2B Sales

I recently uncovered an interesting fact about what executives are looking for from the B2B Sales Person that improves the level of credibility for the b2b sales person.

This key is “Knowledge of Your Own Industry.”

Yes, during the past decade and a half, executives have doubled the importance of the Knowing Your Own Industry relative to a b2b sales person gaining credibility from the executive.

So how do you Know More About Your Industry?

Read more…