Recognizing the 3-E’s a Customer Wants in B2B Sales

Musing on the topic of “What do Customers Want When Assessing a B2B Sales Person or Company?”

This topic seems to lack any clarity regarding what customers want and relating that to what they are willing to pay when they find it?

Okay, I’m back to the world of reality now, so let’s look at exactly what your customers are thinking about when they become aware they need help and assistance to move forward. It really is quite simple once you realize you can categorize what they are looking for from you.

The Three E’s provide the clarity of their want and then you can position yourself or your company to meet those wants. So, what are the 3-E’s? Let’s take a look at the Three E’s…

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