It continues to amaze and amuse me watching sales people operate in selling environment. So what are they doing that amazes and amuses me? Sales people are complicating their offers with all types of complexity.
Okay, yes, I admit it – I have done it too! Sometimes we get too smart for our good and think we need to add all kind of information, variations, variables, formulas, and other mind-numbing ideas for our prospects and customers. This is just a bad move. I know I have lost sales opportunities due to complexity of ideas or solutions.
The key to more success is to keep things simple. Simple influences the sale more than any form of complexity. Simple offerings, simple presentations, simple pricing, and simple understanding of situations all have a positive influence on the sale. Stop with the complexity already! Here are five areas you can add simple and win more sales.