Listen before Sharing a Solution

Once again I watched a b2b sales person do a no-no, if they want to be effective and sell more to their customers. What is the no-no I’m talking about?

No Sharing Solutions or Making a Presentation until You Have Listened in Depth to What the Customer or Prospect Desires.

I know, this is considered an elementary issue by some of you, yet, I continue to see b2b sales people continue to shoot themselves in the foot and admire their marksmanship – rather not shooting in the first place.

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