“Door Openers” are Needed for Hot Leads

One thing I know – b2b sales people are always wanting new “hot” leads to place in their b2b sales pipeline. Right?

I know I’m always looking and several of my closest clients tell me the same thing. They want more “hot leads” for their sales pipeline. You know these types of leads, the ones who are actively looking for a solution to their problem or critical issues.

So how do they know you can possibly solve their problem or critical issue?

You must use what is know in the marketing world of classic “door opening” strategies. This is not a complex thing. Just a little personal mind-storming or group brainstorming to develop a list of problems you regularly solve for your customers.

Read more…