Customers Don’t Want to be Sold Anything

Yes, that is totally and 100% correct. Customers or potential customers don’t want to be sold anything.

In fact, if you are using the same old school tactics they have already seen three to six times before seeing you do the same things. Well, it does not feel good from the customer’s point of view. They have greeting other sales people during the day – all using the same small talk tactics – is that your family in  the picture? Did you really catch the fish? Shoot the dear? So you like to ski? Blah, blah, blah.

What are you doing to be different?

First, always remember this – Being Trusted by the Customer is More Important than Being Liked by the Customer.

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