Most of the time, b2b sales people just make a call on a prospect or customer using the “wing-it” sales strategy. Meaning they just show up and trust they ability to figure things out on the fly and make a sales.
“Making a Sale” is the first mistake, since it is seldom focused upon the long term Account Relationship. It is much more important to build an account than to make a “sale.”
To assist you in the develop of a clear and concise sales strategy for a targeted account, here are six ways to strengthen your B2B sales strategy…