One of the best methods for creating interest from decision makers is to discuss success stories with issues, challenges or ways to increase revenues they are currently dealing with in their organization. Talk about getting their attention in a nanosecond.
Most of the b2b sales people are doing just the opposite. These smart b2b sales people are yakking about their products and benefits or wanting to set an appointment to discuss how to work together. These are old school methods and scream – “I’m a sales person and I want to sell you something!”
Decision makers today have NO TIME for pushy, aggressive or old school sales people. They want to work with business people who can advise them on the best practices and methods to reverse negative issues or accelerate positive results.