Once again I watched a b2b sales person do a no-no, if they want to be effective and sell more to their customers. What is the no-no I’m talking about?
No Sharing Solutions or Making a Presentation until You Have Listened in Depth to What the Customer or Prospect Desires.
I know, this is considered an elementary issue by some of you, yet, I continue to see b2b sales people continue to shoot themselves in the foot and admire their marksmanship – rather not shooting in the first place.