Unique Skills for Business to Business Selling

Developing Your B2B Sales Skills

Category Page for: Consultative Selling

Are You Using Gap Analysis to Win B2B Sales?

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Unless you are a naturally born product pusher, you should be aware of the power of gap analysis. This tool is one of the primary techniques used by the B2B Sales ...more »

Your Future Success is Consultative Selling

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Been reading several b2b sales books and articles on the future of b2b sales success. While there are many uncertainties regarding the future and the role of the b2b sales ...more »

How to Talk to Your Customer about Themself

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Okay, so you have done your homework with research and visiting with different people within a major account opportunity. Now you have the first opportunity to visit with The Decision ...more »

In B2B Selling, What is a Coach?

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Sometimes with years of experience under our belt, I forget there are many new rookies to the world of B2B Sales. These "newbies" may lack a true understanding of some ...more »

Consultative Selling requires Curiosity

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I have for many years stated the sales profession is the most sophisticated position in today's business world. Therefore, the sales position requires the most sophisticated people to succeed in ...more »

Are You Curious Enough?

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Regarding sales people, one trait that I have noticed with the best sales people - including the sales superstars - is the trait of being curious. Why is curiosity important? Curiosity ...more »

How to Become a Consultative Sales Person

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Several people have asked me about the difference between a traditional sales person and a consultative sales person. The difference is easy to recognize, so you must decide which one ...more »

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