B2B Sales Tip: Use “Because” to Gain Interest

Today’s B2B Sales tip of the week:

Use the word “Because” to gain customer interest.

Now what am I talking about, good question – because you are learning how this word works right now.

Okay, you want to influence your customer or prospect in a positive way. So you are making a statement regarding something they should do or want to do. Connect your first statement with the word “because” and then give them the reason they should do it or believe it.

This sounds too simple to be real. However, you will never understand the power of this simple word until you use to explain or give a reason for one of your statement. As that great South Louisiana cook – Justin Wilson used to say – “Try it, I guarantee!”

The following two tabs change content below.

Voss Graham

Sr Business Advisor / CEO at InnerActive Consulting Group Inc
Your Knowledgeable Partner for Business Success and Achievement. Dedicated to helping others get to their next level of success. Award winning business advisor; coach to executives and business owners; Business Growth Strategist; and experienced using assessments for hiring & selection, evaluation of teams and improving communication. Voss is available as a Speaker for your conferences or company meetings contact him at 901-757-4434 or use the LinkedIn or Facebook direct messages.

Latest posts by Voss Graham (see all)

Leave a Comment