B2B Sales Tip: Using Gain Interest Statements

Today’s b2b sales tip is about using gain interest statements with your customers. First, what is a gain interest statement? Here is a same gain interest statement…

I believe we should continue our discussions because we’ve been able to help a number of companies reduce their production costs and improve supply chain effectiveness.

This statement and similar types of statements are designed to grab the attention of the prospect or customer while capturing both their heart and their mind. Oh yeah, back to what is a gain interest statement and why is it important to know?

A “gain interest” statement that says to the customer or prospect – I have done this before with other companies, therefore, I have experience, know what issues could occur and how to make this a smooth transition for you and your team. It also tells the customer or prospect it is well worth the time to spend listening to what you have to say.

Sales tip 1A regarding the best gain interest statement are those that target the “hot buttons” you have uncovered using questions and noting the emotional nature of certain issues.

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Voss Graham

Sr Business Advisor / CEO at InnerActive Consulting Group Inc
Your Knowledgeable Partner for Business Success and Achievement. Dedicated to helping others get to their next level of success. Award winning business advisor; coach to executives and business owners; Business Growth Strategist; and experienced using assessments for hiring & selection, evaluation of teams and improving communication. Voss is available as a Speaker for your conferences or company meetings contact him at 901-757-4434 or use the LinkedIn or Facebook direct messages.

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