Continuing the theme of finding possible issues, problems or concerns you need to be looking for in your b2b sales process, you should be aware of five typical concerns customers or prospects have about their current vendors.
These five concerns are very real. When you find a customer or prospect who will confirm this is one of their issues, you are much closer to making a sales or winning an account – assuming you will solve this issue for that customer or prospect.
Here are the five concerns about current vendors…