Use the Farmer Concept to Win B2B Sales

Now I know some of your are thinking – I’m not a Farmer, I’m a Hunter – so this will not work for me. So stop right there and realize a hunter can use different strategies to hunt. Some work better than others. This is an example of what works best – even or especially for hunters.

So let’s start by looking at the process used by a farmer to create a new crop to sell. There are five primary steps to the farmers process or concept. These are…

  1. Cultivates
  2. Plants Seeds
  3. Fertilizes
  4. Protects
  5. Harvest

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