What Tone of Voice to Use In B2B Sales Call?

Recently I had this question presented to me by a b2b sales person. At first, I thought about the typical response of “be yourself” or “match the tone of the person you are calling.”

Both of those answers will get the job done. However, as I began to think about the question in greater depth I realized my first two answers were too board or in some cases difficult to do on the first call.

So, after much thought and clarification I have a real answer for the question in the title of this b2b sales tip. And, here is the answer…

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