Recently I had this question presented to me by a b2b sales person. At first, I thought about the typical response of “be yourself” or “match the tone of the person you are calling.”
Both of those answers will get the job done. However, as I began to think about the question in greater depth I realized my first two answers were too board or in some cases difficult to do on the first call.
So, after much thought and clarification I have a real answer for the question in the title of this b2b sales tip. And, here is the answer…