When I ask sales people about what is their professional image in sales, I get a lot of “dear in the highlights” looks. Most sales people don’t think about what their professional image may appear to be in the eyes of their customers and prospects – much less to themselves. Which in most cases is why the majority of sales people occupy the lower half of the successful sales people list.
This is really an important question to ask and to give a truthful and honest assessment of how customers and prospects see you. Now, some believe I’m talking about what you wear or how you fix your hair. Well, while these things manner to a small group of people, there a more important issues at play. Let’s look into what is professional image and how does it impact your sales success?