The Magic Statement for Getting Decision Maker Attention

Recently, while moving offices, I found this amazing Attention Grabber statement. (Actually found the banner – more later, keep reading) It fits the new “models of selling” coming out from several directions. Yet, the truth is – it is really just plain old common sense.

To often we get caught in learning “Ninja” tactics and special “hypnotic” methods to get the attention of our prospects and customers. And, then they figure out it is just more stuff about us or our product – not about them.

In Sales 101 we learned about the customer’s favorite radio station – WIIFM. Yet, we have a tendency to change the channel too often whereby the “Me” is really “You” and not the customer. The station the customer is looking for is the one that is ALL ABOUT THE CUSTOMER AND THEIR NEED.

So, here is the statement that is guaranteed to capture the attention of any human being who is looking for a real solution to their issue… Ready?

“I Have An Idea About How You Can Grow Your Business.”

If you are speaking to a high level executive, whom growth is a very important issue to their company, division, business unit or subsidiary – then you will have their undivided attention.

Not as a word of caution, use this after you have discovered a possible opportunity to help this customer grow their business. (I really have to say this since one person I know used it before thinking about what they would tell the customer. LOL – this is bad mojo.)

Twenty years ago a consultant starting contacting me on a regular basis. He sent me letters, postcards, large banners for my office – all with this statement on it. “How Are You Going to Grow Your Business?”

After a month of this “madness” I called him to find out what he was up to? To my surprise he got my undivided attention with an amazing idea of how I could grow my business. Which lead to me paying to fly him to my office and do some valuable work for our company. Much better results for everyone using this method over the traditional “Buy My Stuff” approach.

Now, I use this statement or question as a quick start for creative thinking for both my clients and my company. To date, it has provided a huge return on investment and time.

Here is a checklist for using this statement with your customers or prospects. Follow the list and do the work.

  • Look into your customer or prospect list.
  • Identify the key decision makers.
  • Think or brainstorm with your team to come up with ideas for growing their business.
  • Then, write your idea down and practice discussing the concept or idea with others – before meeting with the decision maker.
  • Check to make certain this idea will actually drive growth for your customer or prospect.

Now, Launch – Take Action – Contact the Decision Maker – And, Get Their Undivided Attention.

If you liked this article be sure to share it others or just Like it with your favorite social media app. Thanks for reading this and now use the info to gain a competitive position with your customers.


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Voss Graham

Sr Business Advisor / CEO at InnerActive Consulting Group Inc
Your Knowledgeable Partner for Business Success and Achievement. Dedicated to helping others get to their next level of success. Award winning business advisor; coach to executives and business owners; Business Growth Strategist; and experienced using assessments for hiring & selection, evaluation of teams and improving communication. Voss is available as a Speaker for your conferences or company meetings contact him at 901-757-4434 or use the LinkedIn or Facebook direct messages.

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3 thoughts on “The Magic Statement for Getting Decision Maker Attention”

  1. Pingback: 50 SALES STRATEGY SECRETS AND TIPS FROM TOP SALES PROS | The Sales Executive ????
  2. Pingback: 50 Sales Strategy Secrets and Tips from Top Sales Pros – Docurated
  3. Hey great post! I hope it’s alright that I shared this
    on my FB, if not, no problem just tell me and I’ll remove it.

    Either way keep up the great work.

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