Words to Identify a Visual Buyer

Okay, after writing about the three primary representational systems, it is time to give you a list of the words using by the different systems.

So, this is part one of a three part series on words using by a visual, an auditory, and a kinesthetic.

The key is to ask a general question and then listen to the response identifying the word usage patterns. Here are two general questions to use for this purpose in B2B Sales…

  1. “Describe to me…”
  2. “What would you change about…”

Fill in the blank in each question using your specific industry issues for a complete question.

Here are the Words for the Visual Language…

 A Word List of Visual Language

An eyeful Analyze Angle
Appears Aspect Beyond a Shadow of
a Doubt
Bird’s Eye View Bright Clarity
Clear Clearcut Clue
Cognizant Conspicuous Demonstate
Dim view Discern Dream
Examine Eye to Eye Flash
Focus Foresee Get an Image
Get a Perspective Glance Hazy Idea
Hindsight Horizon Horse of a
different color
Idea Illusion Illustrate
Image In light of Inspect
Look Make a scene Metal image
metal picture Mind’s eye naked eye
Notice Obscure Observe
Obvious Outlook Outstanding
Paint a Picture Peep Perception
Perspective Photographic Memory Picture
Pinpoint Plain Plainly see
Pretty as a Picture Read Recognize
Scrutinize See See Red
See to it Shortsighted Show
Showoff Sight Sight for sore eyes
Sign Sketchy Stare
Staring off into
Survey Telltale Sign
Tunnel vision Up-Front Vague
View Vision Watch
Well-defined Witness

This is list is designed to assist you in understanding or recognizing visual words in your customer’s language. This list is a starting point as the total visual words create a dictionary sized post – which you do not want.

Again, the key is to ask the questions necessary to get the customer talking and then you listening intently for the type of words used.

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Voss Graham

Sr Business Advisor / CEO at InnerActive Consulting Group Inc
Your Knowledgeable Partner for Business Success and Achievement. Dedicated to helping others get to their next level of success. Award winning business advisor; coach to executives and business owners; Business Growth Strategist; and experienced using assessments for hiring & selection, evaluation of teams and improving communication. Voss is available as a Speaker for your conferences or company meetings contact him at 901-757-4434 or use the LinkedIn or Facebook direct messages.

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